MOCHINUT

Mochinut is a highly popular global mochi-donut brand known for its playful identity and vibrant retail presence. I redesigned the website and led a full rebranding to modernize its digital image. The original site felt dated, lacked clear messaging, and showed little visual consistency. Through a refreshed brand direction, improved UX structure, and cohesive design language, I elevated its brand awareness while also strengthening its SEO performance for better visibility and reach.